Smiley
Marketing collateral created for the collaboration between 22 System and India Mahdavi, showcased during Paris Fashion Week.
A project webpage showcasing the collaboration between 22 System and India Mahdavi.
A playful printed piece that channels India Mahdavi’s aesthetic to tell the story of 22 System’s products and the creative partnership.
A custom tote bag designed for the 22 System × India Mahdavi collaboration at Paris Fashion Week—serving as both a functional giveaway and a tactile extension of the event’s visual identity.